I’m Tamilarasan (TK)
6 years of AI Product Designer/Owner, transforming business and user needs into user-friendly business impact experiences.
Download Resume
Reducing Decision Friction Through a High-Impact Menu UX Redesign
Redesigned the menu experience to improve item discoverability, scanability, and customization efficiency across devices. Simplified information architecture, clarified categories and modifiers, and introduced faster add-to-cart patterns to reduce decision friction. Outcome: ~+18–25% increase in menu exploration, ~12–20% faster item selection, ~8–14% lift in add-to-cart interactions, and improved order completion signals across menu-driven flows, resulting in a smoother and more efficient ordering journey.
NDA — Walkthrough in portfolio round
Wingstops Delivering Scalable Order Funnel Experiences
Designed responsive order funnel experiences and live campaign assets with 100% on-time delivery while rapidly onboarding into an existing ecosystem. Established a new design system foundation, improving consistency, scalability, and execution efficiency across product and campaign workflows.
NDA — Walkthrough in portfolio round
How I Reduced Drop-off in Home Page & Helped First-Time Users Explore the App Better
App
Live Project
5 weeks (2 sprint)
View work
Mobile Device Managment
Optimizing IT Asset Management for Large Enterprises: A Scalable Solution for 20,000+ Devices
20,000 employees, countless devices, and endless admin tasks. Enter the ultimate solution: software empowering IT to onboard, troubleshoot, and control devices with ease. Efficiency unleashed, security fortified, workforce empowered - the future of device management is here.
Licious
What can Licious do to improve its product to build trust amongst first time users? The goal is to ensure a first time buyer feels confident to transact on Licious, and hopefully buys that meat!
